The average Kenyan woman doesn’t splurge on beauty products. Do you?
I don’t know about you, but there are few things that excite me more than a new perfume, lipstick or nail
polish. Whether I get it as a gift or buy it myself, that moment when you sit down and paint your nails or
apply that new face mask is priceless
Well, technically, it’s not priceless. It’s freaking expensive.
This is probably why almost half of the women that took part in our Female Nation Survey said they spend
less the Ksh.1000 a month on beauty products.
Now, Ksh.1000 really isn’t a lot when you consider that the cheapest nail polish I’ve found costs around
Ksh.230,a moderately priced lipgloss Ksh.320, and a mere tub of aqueous cream about Ksh.230. That’s
Ksh 550 gone, pfff, weg!
What about face cream, shampoo and conditioner and deodorant? Perhaps no one really thinks of these
things as “beauty” products but must-haves instead? In that case, I can understand the low numbers.
But, some of you do spend a little more. Out of the thousands of women who took part in the survey, 47%
said they dock up between Ksh1000-Ksh.5000 a month on products. Only 7% ticked the Ksh5000-
Ksh.10000 box, and a very teeny tiny 1% of women spend more than Ksh.10000 a month on beauty
products. I wish I could be part of that group.
Because, get this: The survey found that women who spent more money on spoiling themselves with
beauty products and treatments said they were happier. This doesn’t really surprise me though, but that’s
just because I’m a beauty junkie.
Maybe it’s about having enough money so you can spend some on yourself that makes us happy? I think
so many women spend all their disposable income on their children and households, that beauty products
are a luxury that few can afford.
How do you feel about these figures? Are you addicted to beauty products like me, or do you just
buy the necessary things?