Some small business owners mistake online directories as massive databases where their listing will just

get lost in the shuffle. The truth is, these platforms have significant benefits for small businesses. Here are

eight:

1. Amplify Your Online Presence

If you search for your business name on the internet, you will likely see your business show up in

directories for which you never submitted a listing. This is because many business directories today pull

from other larger directories and automatically create listings.

 

This means that getting listed in one directed usually means getting listed in several more, allowing you to

kill two (or more) birds with one stone. On the flip side, sometimes the information doesn’t transfer over

properly. It’s very important to check, claim, and update your listings frequently and regularly.

2. Improve Your Local Visibility

Though they are massive, online business directories have advanced filtering and suggesting capabilities,

and serve to connect you with your target audience. As a local business, directories are beneficial because

they make your business visible to your local community.

3. Get Discovered More

The typical online business directory allows users to search by specific criteria, such as service, location,

and category. By simply entering complete and accurate information in your listing, the directory will then

connect your business to the people searching for it, even if they don’t search your business name

explicitly. This is highly beneficial because oftentimes, people don’t know to search a specific business

name or the specific service they need.

4. Use Word of Mouth

Most online business directories have a customer review component, as word of mouth has always been a

trusted source for consumers. With real time and sharing capabilities of mobile devices, customers can

now publish reviews more quickly—even during their experience. People seek out and trust online

customer reviews today more than ever, so get listed in online business directories and you’ll be placed in

a direct channel to your target audience.

5. Strengthen Your Business Reputation

The fear of negative reviews prevents many businesses from getting listed online, but this shuts them off

from getting positive reviews too, which are essential for a good reputation. As long as you know how to

properly handle one, the cost of one negative review is outweighed by the benefit of many positive reviews.

Plus, a mix of reviews can even strengthen your reputation, as it shows that you are a genuine and healthy

company that has nothing to hide.

6. Increase Brand Awareness

When a user performs a search in an online business directory, it will display a list of relevant results, each

with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a

user doesn’t click on your listing, they still see your business. Every encounter a person has with your

business increases their awareness and familiarity with your brand, which warms them up for further

engagement.

7. Boost Your SEO

Search engine optimization (SEO) is the practice of providing your web content in such a way that search

engines will favor it and rank it higher in results for applicable searches. A search engine wants to be

trusted by its users, so the more information it can obtain about your website, and the more consistent that

information is, the better you will rank. Online business listings are a great way to support and supplement

your already existing information to give it that extra validation.

8. Show Up on Google

It is possible to get on the first page of Google through SEO practices, but it can take a few months to start

seeing results. Online business directory sites, on the other hand, have been around for a while, have high

amounts of traffic, and are for the most part trusted by search engines. Since Google likes these

characteristics, its first page of search results regularly contain pages from online directories. If you get

listed in an online business directory, you have a chance of benefitting from their well-established SEO and

showing up on the first page of Google.

Online business directories have immense benefits, and neglecting them can actually hurt your business.

So get started today with creating, claiming, and updating your listings online or by contacting us

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